CAMPAIGN

23 May

First came the idea of using pictures of frightened animals to represent the way they live in constant fear. I wanted them to be on a white background so they are isolated. I came across pictures like this: 

Image

http://www.thedogtrainingsecret.com/blog/wp-content/uploads/2010/05/confused-dog.jpg

  Image

http://www.petiquettedog.com/wp-content/uploads/2011/08/Frightened-puppy.jpg

Image

http://us.123rf.com/400wm/400/400/prill/prill1110/prill111001017/10839449-studio-photography-of-a-frightened-kitten-isolated-on-white.jpg

 

Image

http://images1.fanpop.com/images/image_uploads/soo-cute-3-dogs-1120747_1280_1024.jpg

Image

http://3.bp.blogspot.com/_1iGMnJCW7Ec/TClwGUwG6oI/AAAAAAABTZ4/GkJFZzyK6pA/s1600/updog.jpg

Then I wanted to add the human character. The only thing important was to send out the message it is an adult abusing the animal. Hands was all I needed. You can easily tell whether a hand belongs to an adult or a child, a man or a woman. The hands also had to represent anger, danger but also confusion.

Image

http://farm2.static.flickr.com/1144/895552076_d7f7d57009.jpg

 

Image

http://upload.wikimedia.org/wikipedia/commons/8/87/Clenched_human_fist.png

 

Image

http://www.humintell.com/wp-content/uploads/2011/02/dreamstimefree_5620355.jpg

From there on I started off with the animal picture and Photoshopped it into a red dangerzone. The hand became like the hand of the devil – fully red. 

For the content I used the following article giving general information about the situation: http://www.buzzle.com/articles/animal-abuse-statistics.html I found good facts I could bring out to make my campaign more informative.

For the logo I needed a very simple picture that represented caring for animals. I came across a picture very simple yet very suitable as the message. I decided to give it a little color before using it as my logo. 

Image

http://kmuldoon.files.wordpress.com/2011/10/animalshelter1.png?w=600&h=450&crop=1

All I needed was a name for my logo and I decided to go with a very clear and simple one – Animal Welfare which also clearly tells the aim of the organisation.

 

 

 

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