Archive | February, 2012

Workshop 02

16 Feb

Original version

Grayscale

The flaws

Fixed

Crackhead

Selective colour tool

5 campaigns that work for me

16 Feb

http://www.hemmy.net/images/advertisements/adoptionad01.jpg

This campaign is very eye-catching because there is something unusual about it – the way the child is bigger than the mom. It gives the idea across very well –  adoption is totally worth it.

http://static.guim.co.uk/sys-images/Media/Pix/pictures/2009/03/23/bullying550.jpg

This one is very shocking and will bring the reality to the people. First of all, what catches the eye is the person who has hanged himself but when having a closer look at the details we can see the rope being formed out of word the bullies would be using.

http://thisisnotadvertising.files.wordpress.com/2012/02/04311.jpg

This one has also this good shocking effect and gives the point across really well. It is something that makes people think because it’s a relatable matter. There are too many people not satisfied with what they do. This would be like their chance to change things.

http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2008/04/30/hook460x276.jpg

Why this campaign works is because of the ugliness of the picture. It makes us wonder what on earth it is about, why is there a hook in the man’s cheek. The way how hard it is to look at the picture for a long time, makes it work a lot better.

http://1.bp.blogspot.com/_FtuG0ZOGjI4/SwqXPSp_KUI/AAAAAAAABy0/lbL6jnsUjQQ/s1600/cordaid-print-advert-handbag.png

This one is my favourite out of the five. The first thing we do is that we chech the price of the bag, THEN we notice the smaller writing below. It shows the ugly truth how people consume but they never find the smallest of amounts of money to do something good for those in need of the most elementary things.

Workshop 01

9 Feb

– using the Brush Tool on Photoshop

– editing a photo on Photoshop

Hello world!

9 Feb

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